The era of top influencers that started with illiteracy

Chapter 48: Make sure he comes!

Official Account:

[Comedy King Stand-up Comedy Show Team V: Old friends, the second season of filming is about to begin! We are honored to have invited heavyweight guests, as well as returning contestants and new actors...]

Popular*

#The Happy Single 2

#Player Roster

#Illiterate Talk Show?

Is Shen Jian, an illiterate man, the one who is illiterate?

# ...

Highly rated comment:

[Am I seeing things? Is that Shen Jian on the list the same Shen Jian I know who's illiterate on Douyin?]

[From what I understand, she's signed with a company and is no longer an internet celebrity; her account verification even includes "actor."]

[First, A-Giao was eliminated in the first round of "The Rap of China," now an illiterate stand-up comedian is being used as cannon fodder?]

[These days, companies have no bottom line when it comes to promoting newcomers, right? And the production team too. Even if they're just looking for someone to fill a spot, they shouldn't be looking for someone who's illiterate.]

[Do you really think just anyone can do stand-up comedy?]

[Damn it, I'm a fan of Shen Jian! I'm warning you, don't you dare talk about my son like that! He's never even been to school, he's already pitiful enough!]

[Not going to school makes you pitiful? Then what am I, at forty years old and never having been with a girl?]

[Reply↑: You're a mid laner.]

[Reply ↑ Holy crap, you're really pathetic!]

[Reply↑: Bro, I play top lane, need a hand?]

[Shen Jian v replied↑: Friendly reminder, someone who lends you a hand is a brother, but someone who helps you multiple times is a different story.]

[Reply↑: ? ? ? ]

[Reply↑: Holy crap? The main character is involved?]

[Reply↑: 666]

[Reply↑: Hahaha, that's hilarious.]

[...]

...

After the program's official account posted it.

After a day of fermentation.

Ultimately, it became a trending topic due to heated discussions among netizens.

Many of these discussions revolve around Shen Jian.

However, the production team was the first to be bewildered by such popularity and buzz.

It's worth noting that in order to capitalize on the popularity of the first season, they significantly increased their budget for inviting guests in the second season.

The program's title is "Stephen Chow," and although it only uses his name, it still cost a lot of money and connections.

In addition to inviting Guo Qilin and Yang Tianzhen, they also invited host Cai Kangyong.

And director Da Peng, among other guests, made surprise appearances.

They are all considered quite heavyweight.

Take Da Peng for example; his show "Men's Diary" on Sohu was a classic back then.

If this classic comedy were released in today's short video era, it might achieve even greater success.

Even so, many people still bring up scenes from the movie.

What the production team didn't expect was...

Many viewers, however, did not focus their attention on these guests or the famous comeback contestants.

What made the official Weibo post so popular was Shen Jian.

The iQiyi Video Building, Publicity and Marketing Department.

Talk show/variety program column.

"Xiaowei, I've seen a lot of discussion online about the 'Xidan' contestant. What's the situation with that Shen Jian?"

"Mr. Ma, the program director told me that it's a newcomer brought over by Mr. Yang from Yixin Entertainment. She used to be an internet celebrity, but... she's illiterate."

"Illiterate? Did Yang Tian really sign him?"

"Yes, there's been a lot of talk about it lately. I appeared on He Jiong's Refrigerator before, and I even made an appearance on Mercury. It was quite interesting."

Ma Dong was slightly taken aback upon hearing this.

As the content director of iQiyi Video, in addition to controlling the content of each video section, I naturally also need to pay attention to online opinions.

I originally just wanted to check on the production progress of the variety show project.

As a result, the popular topic of "Happy Singles 2" was discovered.

This is a talk show produced by Kiwifruit itself.

It is one of the main comedy variety shows used to compete with the other two video platforms.

Although in terms of influence alone.

Sketch comedy performances definitely have a wider audience.

For example, their own "Annual Comedian" and Tencent's "Comedians' Wonderful Night," etc.

However, talk shows are also an important part of the comedy genre.

Normally, if a recording preview is released, it doesn't make much of a splash.

It's nothing more than relying on marketing accounts to anticipate big-name guests and create some hype.

But this time is different. The topic has skyrocketed because of just one contestant, which is unprecedented.

"Mr. Ma, this is Shen Jian's Douyin account and video clips."

Ma Dong took the phone.

I started watching.

[It's not that a piece of mud can't be plastered on a wall, besides, if you can't even lift mud, your attempt to flatter it...]

[Sorry, I just farted. Hopefully the wind will blow it into your mouth...]

[...]

After scrolling for more than ten minutes...

Ma Dong has started to control her facial expressions.

After all, he's the content director of such a big company; he needs to have this much composure.

However, he felt a little excited at that moment.

Are they illiterate?

No, this is clearly a marketing machine!

An illiterate person doing stand-up comedy—even if you hire someone to deliberately create hype, you might not have the same kind of chemistry as they have now.

"Mr. Ma, should we talk to the show's director? If all else fails, maybe we can change the cast list?"

"Change what list? I'll replace you, you believe me? This Shen Jian absolutely cannot be replaced! Go tell the project team to guarantee that Shen Jian will definitely participate, and if necessary, we can add some money."

"???"

"Also, get our marketing accounts to push this topic to the top!"

"Huh? Pushing this Shen Jian?"

The marketing accounts cultivated by iQiyi Video are almost all big influencers with millions of followers.

These marketing accounts typically promote either their contracted artists or their newly invested dramas to generate buzz and attract new viewers.

So many people don't understand why they should push an outsider.

Moreover, many companies that want to do marketing and promotion are all about money; there's no reason to give away popularity for free.

"What do you know? Common sense advertising won't attract new users. This wave of hype is making the competition envious."

Ma Dong grinned crookedly: "Push! Push it hard!"

"..."

...

The King of Comedy Stand-up Comedy Season, Project Team.

Director: "Huh? Are you sure that's what Mr. Ma said?"

Xiaowei: "I'm sure."

Director: "What do you mean by 'let's confirm'?"

Xiao Wei: "Anyway, Mr. Ma said that he's making sure Shen Jian can come. He's a lot of hot topics, which will benefit the show."

Director: "Of course I know that, but Yang Tianzhen said that the newcomer she brought doesn't want an appearance fee."

Xiaowei: "Whether you give him the time or not is up to you. Just make sure he comes. Don't let him not come just because there's too much criticism online."

Director: "Okay..."

Hang up.

The entire directing team was completely dumbfounded.

"What's going on here?"

"Isn't Shen Jian on the list?"

"What if we criticize them too much and they don't come anymore?"

"Shall we sign the contract then?"

"Yes, sign a contract for insurance. Just one round is fine. Anyway, he'll be eliminated anyway, but at least we'll follow Mr. Ma's wishes and make sure he comes."

"That makes sense. Send an email to Yixin Entertainment tomorrow and arrange a better hotel for him, according to guest standards. That should be fine, right?"

"Okay, that shows sincerity."

"etc."

"what?"

"Arrange for someone to pick you up from the airport."

"OK."

...

...

the other side.

Immersed in entertainment, in the office.

Yang Tianzhen pointed angrily at the comments section under a certain account and rebuked:

"Why are you running around replying to comments on other people's sites? Look at what you've said!"

Shen Jian: "Uh... just normal conversation."

Yang Tianzhen was speechless: "You call this normal?"

Shen Jian: "Sister Yang, you know I'm not very well-educated, I just typed randomly, I don't know where I went wrong."

Yang Tianzhen was speechless: "Liangmu, tell him about your people!"

Liangmu nodded and pointed: "The mistake lies in the handle."

Lin Youyou: "!!!"

Yang Tianzhen: "..."

[One more hilarious joke]

[One more hilarious joke]