Chapter 117 Early Lifting of Restrictions
Chapter 117 Early Lifting of Restrictions
Chapter 117 Early Lifting of Restrictions
November 20th, Qiuniu Studio.
"Yun Ge is coming in strong this time. It seems that the album 'Swallowtail Butterfly' that you and Tao Cheng jointly created has really made Yun Ge anxious. She would rather use a top-notch horse like Du Li to give others something to criticize than see Tao Cheng go further."
Yuan Xiuqing looked at the news on the tablet about the stunning return of veteran diva Du Li and sighed.
With "Bubble" surpassing 10 million downloads and "Cage" topping the charts for two weeks with nearly 5 million downloads, Tao Cheng has firmly established herself as a top-tier singer, just waiting for her album to become a huge hit and further elevate her status.
The limelight is always there.
She has long lived up to her title as the leading lady of the new generation, and even fans of Sun Qingning and Tang You rarely utter a word of rebuttal on this matter.
At this point, if they said anything more, they would only be humiliating themselves, so they changed their approach and kept mentioning the title of "three emerging female singers born in the 00s" to engage in bundled marketing.
"I remember when I was a kid, Du Li was really famous all over the country. Her songs were everywhere. She even appeared on the Spring Festival Gala in 96 or 97."
"Huh?" Yang Du, who had just synthesized a mythical-level magic weapon, looked up. Things from the 90s were a bit outside his knowledge.
Yuan Xiuqing looked at Yang Du's overly youthful face and instantly realized what he was saying.
She took a deep breath, she couldn't lose her temper, she couldn't lose her temper, this was the boss.
"Mr. Yang, I'm a 90s kid, okay?" Yuan Xiuqing emphasized her age again; 90 is the most typical 90s generation.
Then, "It made perfect sense for me to listen to Du Li when I was a kid, right, Chen Chen?"
Chen Chen, also born in the 90s, nodded honestly: "Yes, Du Li was very popular back then."
"Oh, oh, oh," Yang Du said absentmindedly.
Yuan Xiuqing finally couldn't help but roll her eyes: "Now Yun Ge has also set the album release date for November 30th, clearly intending to use the sentiments of a generation to target Tao Cheng's 'Swallowtail Butterfly'."
"Sentimentality is a very irrational thing. What are Jinshi's plans?"
Yang Du put down his phone: "It's simple. Let him be strong as he may. The breeze still caresses the mountain. Jinshi has decided to lift the ban on music reviews ten days ahead of schedule."
"That's a good way to deal with it."
After 2000, the music review system, which was attached to traditional print media, was rapidly decentralized due to the impact of the Internet. However, the music review system did not disappear. Instead, it was deeply integrated with the Internet.
Print music reviews, online music reviews, independent music critics, and music bloggers—their influence has actually grown considerably.
Even today, music reviews remain an indispensable part of the music industry, and some claim that music reviews can influence award winners to some extent.
36 minutes after Yun Ge officially announced Du Li's album "Goodbye, Unforgettable Love", Jinshi Music immediately announced that the review of "Swallowtail Butterfly" would be officially released ten days earlier, that is, at 8 pm tonight.
This unconventional and challenging promotional strategy instantly sparked widespread discussion on major music forums and the internet.
[Unbanning music reviews ten days early, Jinshi is practically betting against you, saying, "Come on, come on!"]
The situation is clear: Yun Ge and Du Li are playing the nostalgia card, while Jin Shi and Tao Cheng are playing the quality card. Now it's a matter of who has the stronger card.
【No, I'm not in the music industry, I don't understand. Where did Jin Shi get the confidence to let Tao Cheng compete against Du Li? That's a veteran diva, a generation's memory! Are they that stubborn?】
"Sentiment is sentiment, and money is money; they are not the same thing, understand?"
—"Dude, you probably have no idea what it means to lift the ban on music reviews ten days in advance."
"I really didn't."
"To put it another way, good reviews don't necessarily mean good sales, but bad reviews definitely mean bad sales."
Therefore, music reviews are usually only released on the day the album is officially released, a tacit understanding among music critics, music review websites, and record companies.
If a record company lacks confidence in the album's quality and worries that music reviews will affect sales, it will cunningly delay the release of the album by a few days, just to take advantage of the market's lack of understanding of the quality and make a quick buck.
Conversely, if an album dares to release music reviews in advance, it means that the record company and producer have absolute confidence in its quality.
They are not worried at all about the music reviews going wrong. On the contrary, they hope to use excellent and professional music reviews to ignite public expectations in advance and do word-of-mouth marketing.
Now, Jin Shi, Yang Du, and Tao Cheng are clearly the type of people who have confidence in music criticism.
—"Does lifting the ban on music reviews mean it's good? What about Fat Jar Fat Smash?"
"Please be aware that Du Li doesn't need music reviews to prove herself, and Tao Cheng is still too young."
That evening, at 8 PM, on Lemon.com.
Music reviews are now officially unbanned.
In an instant, the "Swallowtail Butterfly" page on Lemon.com refreshed with 46 music reviews from various authoritative music critics and professional music magazines.
Of the 46 music reviews in this first batch, 43 were positive and 3 were negative.
Sour lemons, 93%!
When this huge, green number appeared on the screen, countless people once again contributed to the greenhouse effect.
To laymen, 93% is simply a high number and a good rating, but industry insiders see more of the meaning that this number represents.
Sour Lemon adopts a binary evaluation system, which means that music critics need to score the album when publishing their reviews. A score of 6 or higher is considered a good review, and a score of less than 6 is considered a bad review. There is no neutral review. The percentage of good reviews in the total score is then calculated to obtain the final score.
In this evaluation system, a score of 80% or higher is considered an excellent album, at least in terms of word-of-mouth success.
If it can break through the 90% mark, it will be recognized as a masterpiece in the industry.
As for those above 95%, they are already at the level of divine albums and would appear in lists such as the greatest albums of the 21st century.
Looking back at the past Golden Bell Awards, all the works that ultimately won the Album of the Year award received a score of over 80% on Lemon.com.
The album "Phoenix" by Mr. Luo Gengyun, which was previously highly praised by the academic community, received a score of 98% on Sour Lemon, but as more reviews came in, the score dropped all the way down and finally settled at 94%.
And now, a pop album produced by a 21-year-old college student for the first time has surprisingly received a high score of 93% in the first wave of music reviews.
This demonstrates that the quality and critical acclaim of Tao Cheng's second album, released by this post-00s female singer, are beyond question, and "Swallowtail Butterfly" is fully qualified to be nominated for the Golden Bell Awards Album of the Year at the end of the year.
Wei Guozhong, editor-in-chief of Music Weekly, gave "Swallowtail Butterfly" a high score of 8.9/10 on Lemon.com.
This music review is extraordinary, with a weighting of 1.5, representing not only the approval of Wei Guozhong himself as a music critic, but also the recognition of Music Weekly, a professional music magazine that has been published for nearly forty years.
Double endorsement.
In his music review, he wrote: "The most commendable aspect of the album 'Swallowtail Butterfly' is not the quality of any of the singles, nor is it Tao Cheng's singing."
Of course, both of them reached a fairly high level.
The most deceptive lie of pop albums is that every single track could be a single, but "Swallowtail Butterfly" is clearly not. Its most stunning aspect lies in its overall cohesion and conceptualization, which is both meticulously crafted and breathtaking.
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