1novels Chapter 662: Signing a contract with The Flash
Chapter 662: Signing a contract with The Flash
Chapter 662 Signing a contract with The Flash
Adidas North American Headquarters, Sonny Vaccaro sat in front of the phone with an anxious expression.
Finally, the phone rang, and Sonny Vaccaro picked up the receiver immediately.
How is Jay's situation? Vaccaro asked.
The situation is not optimistic. To be precise, it is very serious. The other party's voice paused, and then said: The ligament of the left knee was ruptured, and three nerves in the left leg were severely injured.
What did the doctor say? How long does he need to recover before he can play? Vaccaro then asked.
Playing? His attending physician told me that this injury could be life-threatening, and in the worst case could result in amputation!
The other party sighed, and then said: In his current condition, even if he recovers, he will inevitably have serious sequelae. It is thankful that he can walk like a normal person. It is almost impossible to play!
Hearing this news, Vaccaro's face suddenly turned ashen.
Last summer, Vaccaro was fooled by Li Weidong and spent $100 million to sign No. 2 Jay Williams.
However, in the past year, Jay Williams' performance was not satisfactory. As far as the statistics are concerned, he is completely sorry for his status as the No. 2 pick. This signing is obviously a loss.
But now that everyone has signed, there is no regret medicine. Adidas can only give Jay Williams some patience, hoping that he can grow into a superstar in the future.
It is a pity that Jay Williams committed suicide by hitting a utility pole on his motorcycle and was sent to the hospital. Now it's even more of a career waste!
Adidas's 100 million US dollars can be regarded as a waste.
Of course, Adidas will not really lose so much money. This kind of endorsement contract is generally not fully guaranteed. If the spokesperson has an accident, only the guaranteed amount needs to be paid.
Moreover, signing such a large contract often buys an extra insurance, so Jay Williams's next endorsement fee will probably be borne by the insurance company, and Adidas' real monetary loss is not large.
But Adidas needs to find a new spokesperson with weight.
Vaccaro's gaze involuntarily fell on a magazine on the table,
That is the most famous American sports magazine Sports Illustrated.
On the cover of the magazine, there is a young guy with a basketball in his hand, staring sideways at the camera.
The cover character is none other than a young LeBron James.
This guy has announced his participation in this year's draft! It seems that this year's top pick must be him. Vaccaro's eyes showed a ray of heat.
Got to call German headquarters, gotta sign LeBron James!
...
Nike executives were also informed of Jay Williams' injury and hospitalization.
Jay Williams' career has been scrapped! Dyson showed a surprised expression, and then said: Then Adidas has lost a lot! This is the spokesperson they spent a billion signing!
The assistant also said from the side: In the past two years, Adidas has indeed had some unfavorable times. They lost their talents not long ago, and now they have lost a potential brand spokesperson!
Potential? The performance of Jay Williams last season can't be said to have much potential. Dyson said with a long sigh, showing a melancholy expression: We are similar to Adidas, and we also signed a What a young man with potential.
The assistant knew that what Dyson was talking about was Kwame Brown.
Kwame Brown, the man who was once favored by Jordan, has completely become the number one pick in parallel imports. In the second season, Kwame Brown averaged only 7.4 points and 5.3 rebounds per game. Such statistics are hard to pin on. high hopes. Nike's team has completely abandoned the spokesperson.
I only heard Dyson continue to say: Last year, Feiyue was the first sports brand to give Jay Williams a contract of 100 million yuan. Signed Stoudemire of the Suns.
Jay Williams' performance last season can only be regarded as quite satisfactory, at least not worthy of the endorsement contract of 100 million yuan, but Stoudemire won the best rookie, his popularity is very high, from this aspect Look, Feiyue made the right bet again.
Now it seems that Jay Williams is the smoke bomb released by Leap. Perhaps Jay Williams' career scrapping is also a good thing for Adidas. They can adjust their strategy as soon as possible and choose a new spokesperson!
Speaking of this, Dyson's expression suddenly became serious: It's not good, Adidas will definitely grab LeBron James from us! We must act quickly, and we can't let Adidas take the lead.
Sir, is that high school student really so important? the assistant couldn't help asking.
Dyson replied; Jordan has retired again, this time he should not come back again, so we need a second Jordan to stabilize the market, maybe this LeBron James is the second Jordan.
Of course, we can't just bet on James. I have been in contact with Kobe's agent recently, and the other party has let go and is willing to persuade Kobe to switch to our Nike.
It's just that Kobe took a lifetime contract in Feiyue, so Kobe's agent asked us to also provide Kobe with a lifetime contract. I need to convince the board of directors. However, I think it should not be difficult to convince the board of directors.
Malone and Payton have decided to join the Lakers, and it seems that the Lakers have already booked the championship next season. As long as there are more championships, Kobe's worth will also rise.
...
At around nine o'clock in the evening, Li Weidong was on the phone with James Bond in the United States.
So, all American sports brands are snapping up LeBron James? Li Weidong asked curiously.
Yes, there has never been a high school student who can get so much attention. It is really unbelievable. I can only say that this young man is absolutely the favorite of heaven. I have watched so many drafts, and there has never been a player To be so popular, James Bond replied.
In the summer of 2003, the most watched player in the United States was LeBron James.
At that time, the covers of major sports magazines were occupied by James, and even Chinese basketball magazines also used James as the cover character.
This year is recognized as the year of the draft, and there are many outstanding young athletes participating in the draft, but the moment James announced his participation in the draft, the dust has already settled for the No. 1 pick.
In terms of popularity, James is not inferior to those college stars at all, even worse.
For example, American television has never conducted a national live broadcast of a high school basketball league, but because of the presence of James, ESPN made an exception and awakened the national live broadcast of the James game.
During James' senior year of high school, he had to find scalpers to buy tickets for his games. You must know that even for the NBA playoffs, buying tickets is not so difficult.
Such a player will naturally be snapped up by sports brands.
Since the NCAA of the American University League stipulates that players should conduct commercial endorsements, these sports brands did not contact James until James announced that he would skip college and directly participate in the NBA draft.
No one thought that James, the future No. 1 player in the league, would become the most commercially valuable player in the NBA.
But as a sports brand, the cost performance of signing James is not high.
The era of the Heat's Big Three was probably the most popular era for James. At that time, Kobe's generation of stars had gradually aged, and Curry's generation of stars had not yet grown up. It was the period when James was killing all directions.
At that time, the annual sales of James' sneakers were about 300 million U.S. dollars, and according to the published financial report, Nike's net profit was about 12% to 14%, and 300 million U.S. dollars meant a net profit of 40 million U.S. dollars.
And Nike's endorsement fee to James is 20 million per year, which is equivalent to half of the money Nike makes to James.
From the perspective of the enterprise, it must be a blood loss for the spokesperson to take half of the profits. After all, enterprises have to pay the cost of operation and bear the risk of operation.
Therefore, signing James is actually not cost-effective, and the biggest benefit is to enhance the overall brand awareness.
In terms of commercial value, James is far inferior to Jordan. After all, Jordan has his own exclusive brand, which is unmatched by James.
During the Heat period, James could sell 300 million US dollars of sneakers a year, while at the same time, Nike's Jordan series could sell 300 million US dollars a year. There is a tenfold gap between the two.
Nowadays, major sports brands in the United States are vying for James, and James' worth is constantly rising. There is no need for Li Weidong to join in the fun and spend more money.
So Li Weidong said: LeBron James is the proud son of heaven after all. If we show no interest, it will seem abnormal. Well, let's send someone to contact him and talk to him about the price. , I guess the price LeBron offered, we can't afford it..
I see, LeBron is just a cover, do we have other goals? James Bond asked immediately.
Dwyane Wade, we can give him a big long-term contract. Li Weidong said.
I thought you would choose Carmelo Anthony! James Bond said.
Anthony's reputation is not small, right? Signing him will cost a lot of money, and the price is not high. Compared with Anthony, I am more optimistic about Wade's growth. Li Weidong replied.
Among the rookies in 2003, besides James, Anthony is the most famous. If James does not run for the election, the title of No. 1 pick will definitely fall to Anthony's head.
In the end, Anthony fell to the third overall pick, mainly because of two reasons. One is that the Pistons, who hold the second overall pick, already have Prince, and the positions of Anthony and Prince overlap.
The second reason is that the talented Serbian player Milicic performed very eye-catching in the trial training and impressed almost every team. However, the Pistons just lacked an insider, so they chose Milicic.
At that time, Milicic was regarded as an enhanced version of Nowitzki, and Milicic was a few months younger than James, so he was naturally considered to have unlimited potential.
But the Pistons' head coach doesn't like to use rookies, and the Pistons traded for Rasheed Wallace during the season, which eventually led to Milicic sitting on the bench most of the time.
The two Wallaces of the Pistons are both All-Star insiders. Naturally, Milicic has no chance to play.
However, the Pistons counterattacked and won the championship in 2004. With this championship guarantee, basically no one in later generations complained that the Pistons missed Anthony.
In the project with James, although Wade in college has some fame, he is far inferior to Anthony.
The draft pick originally given to Wade by ESPN was only the 13th pick. The Grizzlies, who had the 13th pick at the time, also stated that they would select Wade.
As a result, during the rookie training, the Heat's general manager Pat Riley went to inspect Kaman and accidentally saw Wade.
At that time, the Heat lacked a big man, so they went to investigate Kaman. In the end, Pat Riley recognized the hero with his eyesight, resisted all opinions, and chose Wade with the fifth overall pick.
Thanks to the Heat not choosing Kaman at the time, Pat Riley introduced O'Neal and brought the Heat a championship.
Later, because Wade was in the Heat, he finally succeeded in persuading James and Bosh to form the Big Three of the Heat.
Among the players in the 2003 class, James is the well-deserved boss, and the second is naturally Wade. In the two years when Wade was at his best, his popularity even surpassed that of James.
However, Wade's endorsement fee is much lower than that of James. Wade's first sneaker contract was signed with Converse, which was only 400,000 US dollars a year. During this contract period, Wade also won his first championship, and Converse can be said to have made a fortune.
In 2009, Wade signed a contract with Nike's Jordan brand, and the endorsement fee was only 5 million U.S. dollars. For Wade, who is at his peak, it can be described as the price of cabbage.
After that, as is well known to Chinese fans, Li Ning signed a 10-year $60 million contract with Wade, which was later converted to a lifetime contract.
Finding Wade as an endorsement, with high popularity and low fees, is obviously a very cost-effective deal.
After finalizing the signing of Wade, James Bond went on to say: There is one more thing. I recently received gossip that Nike has frequent contacts with Kobe's agent. It is said that the agent has begun to persuade Kobe to switch to Nike.
Is Nike also willing to give Kobe a lifetime contract? Li Weidong asked.
If Nike really wants to poach Kobe, then the conditions given will definitely not be lower than ours, and there should be a lifetime contract! James Bond said.
Li Weidong looked at the calendar in front of him, and then continued: Don't worry, wait for a while, maybe after Nike signs LeBron, the funds will be more tight, and eventually they will voluntarily give up Kobe!
Nike will be short of funds? They can make billions a year! James Bond looked at his watch inexplicably, and then said in his heart: Is the boss sleepy at night in China, and his mind is not clear!
...
Summer is warm.
A hotel in Eagle County, Colorado.
The waitress at the front desk picked up the phone and dialed the number for the police.
I want to call the police. I was sexually assaulted. It was Kobe who did it, the NBA star Kobe Bryant!
The Kirby Eagle County incident erupted.
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