1novels Chapter 291 The Panda from America
Chapter 291 The Panda from America
After "Iron Man" won the weekend box office champion for two consecutive weeks, Sherman Entertainment Group turned the focus of publicity to "Kung Fu Panda" produced by Galaxy Animation's Blue Sky Studios.The reason why "Iron Man" is no longer promoted is because the cost of publicity will increase due to the release of the film, and at the same time, the effect will decrease due to the release of the film, which is not cost-effective in terms of input-output ratio.And more importantly, Hollywood can no longer tolerate a company that can eat alone, which is why Jade has not caught all the box office masterpieces of Hollywood over the years.If there is only one Sherman Entertainment Group left in Hollywood that is still enjoying the food, and other giants can only eat soup, then Sherman Entertainment Group will be against the entire American film industry and even the entire American entertainment industry.So Jed doesn't have to be so silly looking forward to another "Titanic" miracle, it's enough that such a miracle happens once every ten or twenty years.So Jed "helplessly" watched his "Iron Man" lose to "The Chronicles of Narnia: Prince Caspian" in the third week, and then watched "Raiders of the Lost Ark 20" break 4 million in a single weekend At the box office, it became the best film to open this year so far.The Sherman Entertainment Group did not respond to any questions about the two films, but silently released the "Kung Fu Panda" promotional video.
In fact, Jade hesitated to make the movie "Kung Fu Panda", because it is undeniable that "Kung Fu Panda" is indeed a typical example of Hollywood culture exported to Chinese colonization.It is indeed a kind of irony to use Chinese iconic animals to export American culture to China.But Jed also has to admit that the group of people who participated in the production of the entire animated film really love Chinese culture and love this chubby giant panda.The production cost of up to 1.5 million US dollars includes the cost of a week-long inspection of all key members of the crew at the Chengdu Giant Panda Breeding Base.In order to make real animated pandas, the crew had close contact with pandas in Chengdu for a long time.In the end, Jed convinced himself with "all evils and adultery are the first, regardless of deeds, no one is perfect in the world", after all, everyone's original purpose and behavior were not this, and the final merits and demerits of this movie should be left to history judge.
Although animated films do not have the blessing of star actors, Hollywood has invented the trick of star voice actors to increase the attention of animated films, and "Kung Fu Panda" is no exception.In order to open up the Asian market, Jade specially named Jackie Chan and Lucy Liu to dub.These two actors were chosen because they are the highest examples of Asian actors in Hollywood.There is no lack of Chinese stars in Hollywood, such as Bruce Lee and Anna May Wong; Jackie Chan and Chow Yun-fat now.But in fact, Chinese actors have always been marginal actors in Hollywood. Except for Jackie Chan and Bruce Lee who were once the first-line male stars in Hollywood with their irreplaceable Kung Fu dramas, the rest of the actors are only second- and third-line supporting actors in Hollywood. Chow Yun-fat, who is recognized as the number one actor in China, is just an important supporting role in Hollywood.That's why Jade chose Jackie Chan, who has been very successful in both the Asian market and the US market, as the dubbing role, and Liu Yuling once became a TV actor among the American TV actors because of her success in Jade's early movie "Charlie's Angels". The first-line actress, also let her have a lot of influence in the Asian and American markets.As for the protagonist of the movie, Panda Po, Jade chose Jack Black as the voice actor.Jack has starred in a lot of movies, and has even cooperated with first-line directors like Tim Burton.It's a pity that Jack is good at comedy roles, which greatly limits his development on the big screen, but "King Kong" in 2 showed him signs of breaking through the shackles, so Jed chose to let him dub the leading role.In order to better set off Jack Black, Jade also invited Hollywood actor Dustin Hoffman to be the voice of the master.Finally, Angelina Jolie was invited to be the dubbing of Tiger Girl. The appearance of the star-studded dubbing team in the "Kung Fu Panda" promotional film has indeed brought great attention to the film.
"I just received good news. Beijing said that our movie has passed the review. Therefore, this time "Kung Fu Panda" can be released simultaneously worldwide in a true sense." The colleague in charge of distribution brought Jed a good news. information.Jed smiled and indicated that he was clear. It seems that his practice of maintaining a good relationship with Beijing all the year round has brought him good results.Of course, there are two important reasons because "Kung Fu Panda" itself does not have any excessive content, and Beijing also hopes to show a good open atmosphere during the Olympic Games.
"The simultaneous global premiere of "Kung Fu Panda" will be the biggest publicity stunt of the year!" Shirley Lansing ordered, "According to our plan, Australia, Japan and South Korea will be the first countries to release it; 6. Taiwan, Hong Kong, Macau and some Southeast Asian countries; followed by India and the Middle East; then Eastern Europe and the Near East; followed by Europe, the United Kingdom and the countries along the Mediterranean Sea; and finally the east and west coasts of the United States. Due to the time difference, the West Coast region of the United States will be released 24 hours later than the first release in Japan and South Korea, so we must ensure that there are not too many pictures, videos and texts leaked on the Internet, which is very important! More importantly, We want to make sure audiences and critics around the world are singing their praises. Don't say it's impossible, just think of "Iron Man" just released! Rotten Tomatoes has a 93% critic freshness rating and 91% fan favorite rating, and their With a score of 8 on imdb, commercial films are also good!"
As the world's largest theater chain and one of the investment companies of Sherman Entertainment Group, amc theater company is the main partner of the global release of "Kung Fu Panda".Thanks to Jade's large amount of capital, amc not only successfully knocked Royal Entertainment Group down from the throne in North America, but also successfully became one of the most important theater chains in the UK and Europe, and is currently the largest theater company in Asia, especially It has one-third of the market share in mainland China and India.Even in Japan and South Korea, where xenophobia is the most serious, AMC has become the top three local mainstream theaters.It is precisely because of the big killer of AMC theaters that the global simultaneous release of the movie "Kung Fu Panda" has become a function.
After the "Kung Fu Panda" promotional film, Sherman Entertainment Group almost a week of intensive frequency of a trailer to heat up the audience's attention to "Kung Fu Panda".And on twitter and facebook, an activity called "Who was the first to see "Kung Fu Panda" was automatically launched.After all, in addition to home users, the main audience of animated films is the young people who are the main viewing group.As a young man, he still has a little vanity. Whoever can see this hottest animation movie first is undoubtedly the most concerned person in the whole group.Fueled by trailers and social media activity, "Kung Fu Panda" has already sold out its premiere shows in major cities around the world, and even tickets for its second and third shows are on the mend.Many young people began to inquire about the theaters with amc in the second and third tier cities, because the ticket source there is relatively loose.Therefore, there are many so-called "booking strategies" on the website.
Although "Kung Fu Panda" still had the aftermath of "Raiders of the Lost Ark 4" and "Sex and the City" in its release week, its influence on the film's box office has been negligible.What's more, "Don't Mess With Zohan," which was released that week, is a PG-17 hard-core comedy, so box office interference with "Kung Fu Panda" is almost non-existent.
On June 6, the first good news came from the box office in Tokyo.As the most important animation film market in the world, the Japanese film market often has examples of animation films defeating American Hollywood productions.But without exception, the animated films that are popular in Japan are almost locally produced.But the kawaii image of helpless panda is too cute. Japanese movie fans who were so cute that their eyes shined quickly sent "Kung Fu Panda" to the top ten of the annual box office, and this was only on the day of the premiere.Immediately afterwards, good news came from South Korea and Australia; then came Greater China, Southeast Asia, India and the Middle East... After the media kept updating the box office results of "Kung Fu Panda" in various places, American movie fans were also a little bit nervous. Can't stop.Just because of the time difference, when European audiences are already raving about "Kung Fu Panda" on social media, Americans are still at lunch time.After finally waiting for "Kung Fu Panda" to be released in New York and other cities on the east coast, the impatient Los Angeles citizens have already started various carnival activities in front of the AMC theater.Young people always love to be lively, and with the release of "Kung Fu Panda", the old song "kungfighting" unexpectedly became popular. A new source of human spoofs and hilarity.
Finally, when it was eight o'clock in the US Pacific time, fans in Los Angeles and other cities on the west coast of the United States became the last group of people to watch "Kung Fu Panda", but they did not complain, but impatiently walked into the screening with movie tickets hall.When the heroic and powerful image of Po in the opening scene turned out to be just his dream, and the real him seemed to be a fat panda with no merits, everyone was very happy.Because from this Po, Americans have seen too many images of themselves.Obese but has a kind heart, has dreams and uneasy status quo, and worships heroes abnormally...
"In fact, this is not a panda from China, but a panda from the United States." Box Office magazine commented.
As an animated film, "Kung Fu Panda" certainly didn't attract as much money as "Iron Man", but it still scored 6 million at the box office in the first week.But in the second week, "Kung Fu Panda" encountered the challenge of "The Incredible Hulk" from the same school, and ended up in second place with a box office of 3 million US dollars.But for an animated film, the performance of "Kung Fu Panda" is undoubtedly amazing. After all, when the box office of six live-action films exceeded 6 billion, there have not been more than three animated films with a box office of 1 million.But fortunately, animated films have huge derivative income, otherwise, it is estimated that the interest of major film companies in producing animated films will drop a lot.