Chapter 315 Not a Failed Sequel
Chapter 315 Not a Failed Sequel
In the week before the release of "Iron Man 2", the top five weekend box office charts in North America were: the horror film "New Elm Street" launched by Warner Bros. and New Line Films; the animated film launched by Paramount and DreamWorks "How to Train Your Dragon"; Fox Films' rom-com "Date Night"; CBS Films' rom-com "The Leftovers" and Jade's own film company Summit Entertainment's comedy "The Vengeful Bane."Perhaps the only thing that can pose a slight threat to "Iron Man 2" is "New Nightmare on Elm Street". It grossed $3300 million at the box office and almost recouped its cost in its first weekend.As for the other movies, the only one Jed paid attention to was CBS Films.
This is a film production company affiliated to CBS Group, the most senior media company in the United States, and the predecessor of CBS, CBS, was once a subsidiary of Viacom.Just because of serious internal factional struggles, Redstone, who was becoming more and more disobedient, had to agree to the separation of CBS in the name of CBS Group.According to the original agreement, the new Viacom Group composed of Paramount Corporation and MTV Television Network will not be involved in wireless TV business; and CBS Group will not be involved in film and cable TV business.
However, with the development of the past few years, because Redstone's daughter Sally began to take over Viacom's cable TV business and integrated it into Viacom TV, CBS Group began to feel a little nervous.Because with the development of society, cable channels can completely become TV channels that actually cover the whole country through cable TV network, satellite TV network or IPTV network TV network, which makes the original advantages of CBS Group meaningless.What's more, the four major industries under the name of Viacom Television Company, MTV Television Network, Lake Children's Television Network, BET Television Network and entertainment business department, completely monopolize [-]% of the national entertainment channel viewing market and [-]% of the children's viewing market. The rate is far more than NBC to become the first in the United States.Philip Daum, who is an ally of Sally, also made troubles through Paramount, and started to get involved in TV movies and TV miniseries by cooperating with Sally to form MTV Films and Lake Films, and it is rumored that Daum is about to form a party Ramon Television Productions began formally challenging CBS Group's business.
And Leslie Murvis, who was able to force Redstone to compromise, is not a vegetarian. First, he gave his three right-hand men the titles of President of CBS News, President of CBS Sports, and President of CBS Entertainment. On the one hand, it is a reward, on the other hand, it also prevents the three from uniting together.Although CBS is nicknamed "Old People's TV", CBS News is the ace department with the highest ratings in the United States; and CBS Sports can also compete with NBC inextricably; A dead camel is bigger than a horse. More than half of all classic variety shows and entertainment shows in the 90s came from CBS, so CBS Entertainment's money scene should not be underestimated.
After rectifying the wireless TV business of CBS Group, Mulvis reached a cooperation agreement with Zaiwen Company under the British Independent News Group. The company has also established a series of cable channels in North America through the vest of CBS: CBS Action Channel, CBS Drama Channel, CBS European Style Channel, CBS Reality Show Channel and CBS Horror Channel, and began to fully participate in the competition in the US cable TV market.
That is, the year before last, Muweisi quietly acquired a small Hollywood film company and changed its name to CBS Films, officially entering the film market.Jed didn't know how Redstone felt when he saw his left and right hands interacting with each other, but he didn't dare to underestimate the CBS movie.We must know that CBS Films has the aura of a "small giant" within less than five years of its establishment, and it is even more true that it has become the boss of a small giant after the split of DreamWorks.If this time and space hadn't been for the appearance of the alien Galaxy, maybe Mu Weisi could really create another entertainment giant.
For Jade, RKO Films, a subsidiary of Reliance Entertainment Group, and CBS Films, a subsidiary of CBS Group, are not easy to mess with.They are different from DreamWorks. Although DreamWorks has the top film practitioners of this era, they lack publicity channels and distribution channels, so Jed does not see DreamWorks as an opponent.But RKO and CBS movies are obviously not vegetarians. Just in the last few years when Jed was planning to retire, Hollywood suddenly had two more deadly rivals for the galaxy. I really don’t know if God intends to let history return.
On May 5th, this is not a traditional day for watching movies on American screens, but there are still rare scenes of queuing in major theaters.In order to avoid the situation of "stealing the box office" in China in later generations, AMC Cinemas under the name of Jade and Royal Entertainment Group, Jimmy Cinemas, American Entertainment Company and other North American mainstream theater companies jointly established ABAS (America Box Office Statistics) system).As long as it is a theater chain that has joined ABAS, their ticket sales records are counted by ABAS in real time, so it is completely impossible to cheat.And ABAS has monopolized 7% of the canvases in North America since its birth, forcing small theaters to finally join in.As for "running tickets", major distribution companies have hired many "plainclothes spies" to spot-check major theaters, and once they are discovered, they will end up bankrupt.
Relying on the data from ABAS, Jade saw relevant data soon before the release of "Iron Man 2". ABAS will provide free data to the bosses of each affiliated theater chain, including the number and rate of a certain movie's national screenings; there is also the average attendance rate of this movie, the attendance rate of the first-tier ticket warehouse cities... If you need more More detailed data and analysis reports will be charged.Originally, REG (Royal Entertainment Group) and emax (Ximandi) joined with a casual attitude, but they did not expect that the data report of ABAS would become the favorite of major film production companies and distribution companies. The situation of "AC Nelson" in the film industry.
The data that Jade has seen so far is that "Iron Man 2" won 4300 canvases on the first day of its release, which is about 97% of the total number of canvases in North America; while the attendance rate in first-tier ticket warehouse cities is already 91%, and the national average attendance The rate is also around 2%.Seeing such data, Jed has already determined that "Iron Man 2" has been a success in the first week.The final box office results did make Jade and Marvel Entertainment extremely excited. On the weekend of the first week, "Iron Man 1.3" swept the entire box office in a crushing manner with a box office of 2 million US dollars.In the second week, "Iron Man 5200" still won the championship with [-] million US dollars, despite the joint strangulation of three new plays "Robin Hood", "Letter to Juliet" and "Love the Pain".
It wasn't until the third week that "Iron Man 2" was squeezed to the runner-up position by "Shrek 4".But at this time, the focus of the crew's publicity has shifted to the Asian market. Under the leadership of the director, Robert Downey Jr. appeared in major Asian countries.Because of "Iron Man 1" and "Sherlock Holmes" as the foreshadowing, Robert Downey Jr. seems to have the treatment of Hollywood first-line stars in Asia.According to the crew's plan, the focus of this publicity is mainly on the Asia-Pacific region.After all, although the Middle East is rich, it really doesn't match up with the United States. In addition, the United States is becoming more and more powerful towards the Green Education in the Middle East. Jed is really worried that the crew will go like this.
The Asia-Pacific region has always been a key output region of American culture, and therefore also a key ticket warehouse for Hollywood movies.The crew landed in Singapore first, and then children from the United States such as Malaysia, the Philippines, and Indonesia. As soon as they went to one place, the box office went up steadily.Then there are Greater China regions such as Hong Kong, Taiwan, and the mainland. Their love for Iron Man simply exceeded Jade's expectations.In the end, Japan and South Korea went through it. Although the Korean film and television industry hates Hollywood, and Japanese live-action movies have never been able to sell animated movies, after all, "Iron Man 2" is well-made. It needs scenes and actions. Robert Tang Jr. The image of Ni's unruly prodigal son is even more fascinated by the group of housewives in Japan and South Korea, wishing that he can "take you off" with Stark soon.After the entire Asia walk, there were more and more comic fans on the Internet, causing Stan Lee to scold or praise him.
But what surprised Hollywood was that for the first time, the overseas box office of a typical Hollywood blockbuster like "Iron Man" was on par with the North American box office.This means that if Hollywood film companies want to obtain better profits, the Asia-Pacific market must not be ignored.Since we want to make money in the Asia-Pacific market, there should be more Asian actors, right?Then there must be one or two Asia-Pacific scenes, right?The most important thing is that the villain can't be Asian, and if it's okay, don't mock Asians in the movie...
Michael Bay, who has a deep understanding of the direction of Hollywood commercial films, suddenly came to Jade to discuss while "Transformers 3" was still in the early stage of filming, "Why don't we put "Transformers 4" in China? You see, we can not only dismantle Shanghai, Hong Kong, Guangzhou can also be demolished... Tsk tsk, China is so big, I guess five or six or seven movies can be put there. By the way, can we rent a gun? Let Optimus Prime and Megatron play there How about one? By the way, what is your relationship with China and the United States? Can you borrow them for me to make a movie about those J-[-]s? Also, borrow a few troops from the People’s Liberation Army to fight Transformers, wow, that scene! "
Jed couldn't help but rubbed his forehead, thinking that this guy Michael Bay really thinks that China is the United States, and he can play with anything.You must know that MJ wanted to replace the portrait of the city tower with himself in a whimsical way back then, but MJ was banned from going to the mainland to hold concerts forever before he did it.
Jed would not let himself die for nothing, so he said something to him, "Transformers 4 is no problem in China, but the main battlefield can only be in Hong Kong, and then go to the mainland to shoot a few scenes. As for ***, Oriental Pearl Tower and other landmarks, you can only take care of them like treasures in the movies, if you dare to rub some skins, you won’t have to sell movies to China in your life!”
After being frightened by Jed for a while, Michael Bay is no longer free. "The Chinese sponsors need to charge more money! This Shuhua milk and Lenovo computers are not enough to watch. If we bring in more advertisers, we will sell all the Chinese lenses that appear! Haha, Mr. Sherman, I think we can talk about how I get paid for my next film as a director?"
"Get out!" Jed finally drove Michael Bay away in a rage, and then began to look at the publicity plan submitted by the distribution department.The trilogy of this year's Galaxy summer vacation has been confirmed. "Toy Story 3" will be the first shot, followed by "Twilight Saga 3" to continue building momentum, and finally "Inception" will be the finale.
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