Xiu Erdai's daily essays

Chapter 2439

09840-Publicity Office

Me: "It's because I can't do the latter that I never forget the former."

Elder Huigu: "Okay, then tell me, apart from the coveted share, what advantages do you have in competing for the position of the elder of the Library Pavilion? Just to remind you, reading and memorizing a lot of materials is not a very good job." There is a competitive factor, because an information dealer can do this, and the vast majority of information dealers will not only sit in the position of the elder of the library, they will encounter several times more warnings than others even when they enter the library. "

Me: "The reading rights that I have been deducted layer by layer seem to reflect the extra vigilance that the Library has placed on me?"

Elder Huigu: "Hmm."

Me: "Is one of the key professional qualities of the elders of Zangshuge the ability to keep secrets? And be able to accurately distinguish which information can be disclosed to whom and which information must not be told to whom? And after distinguishing, they still have the ability to actually achieve a precise degree of confidentiality and confidentiality. disclose?"

Elder Huigu: "How about you, you are suitable to work in the propaganda department."

Me: "But Yunxiazong's propaganda department is very marginal."

To be precise, the institutions in charge of publicity of Yunxiazong are basically scattered in various departments.

For example, there is a subordinate organization in the mission office to publicize which commissions Yunxiazong is willing to accept, what difficult commissions Yunxiazong has completed very beautifully, and Yunxiazong disciples are currently undergoing a specific training, so they will accept them in large quantities and at discounted prices. Take some kind of commission...

Another example is that sometimes the trading office will carry out some promotional activities because there are too many parts of a certain type of spiritual plant or a certain type of elixir, and sometimes they will take out some rare goods and specify that they can only be used to trade certain items.

There are also debt collection offices that sometimes release some classic cases to the public to intimidate the public to avoid messing with Yunxiazong.

In principle, these propaganda activities have a relatively independent department—that is, the Propaganda Department—to conduct unified coordination and management, but after years of operation, each department is more inclined to make decisions on its own, and the Propaganda Department only accepts reports. We did this”, neither participating in the formulation of specific publicity plans, nor ordering certain departments not to allow such publicity.

Probably the admissions office is the most face-saving to the publicity office, and every time the admissions advertisements are fully entrusted to the publicity office, but this is probably mainly because the admissions office feels that the publicity or not will have little impact on the students of Yunxiazong.The characteristics and status of Yunxia School have long been deeply rooted in the hearts of the people, and the title of "one of the seven great schools" is more effective than a few advertisements.

09841-Sense of presence

Yunxia Sect Propaganda Department: "Hey, layman. You poke so many tricks every now and then, and make so many fellow Taoists from outside sects angry. How do you think that anger will disappear? How do you weaken the negative influence of those tricks? It's up to us! Really! Do you think that the signboard of one of the Seven Greats is so effective, and you can make outside monks and mortals buy Yunxiazong's account without dealing with public opinion at all? How can you be so naive?"

Puzzled disciples of the Yunxia Sect: "A department that is in charge and needs a sense of presence has no sense of presence in the sect. Many disciples don't even know that this is a separate department. If it's not that you didn't do it well, could it Is there a problem with our understanding?"

Yunxiazong Propaganda Department: "It's your problem, it's your ignorance. Don't you know that Yunxiazong has a separate and unified financial department? Do you think that the financial issues of each department are handled separately by each department?"

Disciples of Yunxia Sect: "It is easy to understand that there is a unified financial department. After all, money is a big deal, and the money earned and spent by the department can eventually be converted into spirit stones or contribution points, so it is necessary and easy to manage in a unified way. Things that can be promoted , Each department has its own propaganda logic, for example, the murderous one at the debt collection office must not be transferred to the task office, so there is no need to manage it uniformly, right?"

The Propaganda Department of Yunxia Sect lost its temper when it was questioned. It only said: "Someone has to classify things into categories so that it is convenient for the head to deal with. When the head needs to deal with publicity issues, let the head handle the propaganda from department to department. Take out the affairs and sort them out yourself?"

The disciples suddenly realized: "Oh, it turns out that it is used to help the head to reduce the tedious and unprofitable workload, so it is easy to understand."

Yunxia Sect Propaganda Department: ... Our main job is really not data collection.The tone of the publicity of all departments is set by us. The different propaganda styles of different departments actually have a unified tone. The tone is artificially designed. coordination.When doing practical things, the "misty Yunxiazong temperament" is not a universal glue.

The Yunxia Sect Propaganda Office is suffering.Although they themselves don't understand that their department, which specializes in publicity and human speech, can obviously control the public's impression of Yunxia Sect to a level that satisfies Yunxia Sect officials and makes Yunxia Sect disciples feel comfortable, but why? Why can't we adjust the impression of our sect's disciples on the Propaganda Department?

Head Jiang: "It's not surprising. The disciples of this sect are more or less twisted when they get along with all the official departments of this sect. You are just ignored, not smashed, and you are not treated the worst."

Elder Huigu explained to me with an expression of watching the excitement: "When you go to the Publicity Department, either you will use your strong Internet celebrity influence to make the Publicity Department more conspicuous, or the Publicity Department will use its inexplicable low-key style to downplay your excessive prosperity. It is more likely that the two will go hand in hand. In short, it will make both of you feel that you have got what you want. Although it is not certain whether this is suitable for you in the future.”

09842-one hundred words

Me: "Is the propaganda department deliberately low-key? Trying to promote in a subtle and silent way? When an advertisement clearly states that it is an advertisement, many people will skip it directly, but if it is in a very interesting video If there is a little promotional word in it, the acceptance of the public will be very high. For example, broadcast a long section of cats showing off their cuteness, and then show the brand of the packaging bag for a second when the cat is eating cat food, which is better than patting the packaging directly. The bag shouted 'this brand cats like' for 10 minutes, and the effect was good."

Elder Huigu: "Then you have to take a good enough picture of the cat eating."

Me: "It depends on the professionalism of the Propaganda Department."

Elder Huigu: "If the publicity department hears your words, they should say sadly, 'Our main business is not to shoot advertisements. The focus of publicity is to set the core idea, not the technical details'."

Me: "They are always misunderstood because their self-introduction is too mysterious. Who would care about their core ideas as a layman? It's just a novelty. If they cooperate with Mei Shuanli to make a small movie, I guarantee that they will be in Zong immediately. The sense of presence inside is overwhelming."

Elder Huigu: "That's right, if you starred in this little movie, the pop rate would increase by an order of magnitude."

Me: "If Mei Shuanli's script is a group of people wanting nothing from me, and then they digest each other themselves, and I have never touched myself, then it is not impossible to discuss."

Elder Huigu: "You can discuss with Mei Shuanli now."

Me: "Have you finished your lecture?"

Elder Huigu: "It's already over."

Me: "Curiosity Lisi..."

Elder Huigu: "Let me give you one more sentence. If you can describe within a hundred words something that I find fresh about the power of the curious mind, I will continue to chat with you."

Me: "Wow, you gave me the capacity of a hundred words in one sentence."

Elder Huigu: "You still have a chance of 83 words."

Me: "Is it punctuation?"

Elder Huigu: "77."

Me: "Actually, you should not limit yourself to 'one sentence', but should directly say 'one hundred characters'. After all, the subject, predicate and object are complete, and a period, question mark or exclamation point counts as a sentence."

Elder Huigu: "You have given up trying completely, right?"

Me: "Because nothing I can think of is new to you."

Elder Huigu: "Then can't you just leave quietly?"

Me: "I want to cherish the word count opportunity you gave. I'm afraid that the next time I want to chat with you, you'll just send me the word 'scroll', and you won't even see me face to face."

Me: "The word count is too high."

Me: "But you didn't chase me away."

09843-You can try to break through the inherent impression

Elder Huigu: "I think you were such a cautious, careful, and restrained person when you were young, especially before the Qi training period. We have raised you to such an unstoppable level step by step, and we still have a sense of accomplishment."

Me: "Everyone has also raised the Xia Tuan from a dangerous person to a level that is a bit silly and can be coquettish. Is this the assimilation ability of the Yunxia Sect? Have all the disciples and residents grown childlike?"

Elder Huigu: "In your definition, what does 'childish' mean?"

Me: "It's just... believe that you are loved, believe that you have adults you can rely on, believe that the world is beautiful, and believe that you will be treated gently by the world."

Elder Huigu: "Why should such a belief only be possessed by children?"

Me: "Yes, everyone is entitled to it."

Elder Huigu: "Guess why I asked you to come to the top floor today? The content of our conversation can be completed on the first floor, or outside the library, or with a communicator. Why did I temporarily open the top floor authority to you? "

Me: "Because I have entered the top floor of Zhongsumen Library Pavilion, do you think that if I can't see the top floor of Yunxiazong Library Pavilion for a long time, my sense of belonging to Yunxiazong Library Pavilion will be reduced? Do you think I, as Yunxiazong Disciple, when it comes to various treatments and resources, you should immediately affirm that what I got from Yunxia Sect is the best, strongest, and most superior."

Elder Huigu: "I'm not joking with you. If you can really speak my mind, I will tell you a secret."

Me: "Every time you use this tone and expression to propose a deal to me, I subconsciously feel that I can't do it."

Elder Huigu: "You can try to make a breakthrough, after all, you can't always be bound by inherent impressions."

Me: "So in order to break my inherent impression and self-limitation, no matter whether I really guessed your idea this time, as long as what I said is roughly decent, you will pretend that I guessed it and give me a secret ?”

Elder Huigu: "Yunxiazong is willing to spoil children, but it will not distort the facts or lie deliberately in order to spoil children. If you didn't guess my idea but I also told you the secret, then I will definitely tell you at the same time' you guess Wrong, but since I really feel sorry for your IQ, I decided to give you a gift of mercy'."